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Friday, Sept. 25th
11am EDT

Communicating with Customers in a Time of Significant Uncertainty

Webinar will be recorded if you can't make it.
Episode Description: 

With COVID-19, brands that have traditionally relied on a multi-channel communication plan are suddenly finding themselves armed primarily with their digital channels. Meanwhile, the stress and anxiety of the pandemic and the current social moment are affecting the information customers are looking for.

Join Dawn Bovasso, seasoned Content Strategist, and Pavithra Counsell, Principal Designer and Content Strategist at Cantina Consulting, as they discuss content strategy and building stronger relationships between brands and their consumers. In this webinar, they will explore:

  • Optimal communication strategies in uncertain times
  • The power of empathy in communicating with customers
  • Inclusive content strategy in the time of #BLM, #MeToo, and others

You may submit questions during the webinar—Dawn and Pavithra look forward to hearing from you!

Want to learn more about Cantina or have questions about this webinar? Get in touch at hello@cantina.co.

Speakers

dawn-bovasso

DAWN BOVASSO

Content Strategist

Dawn has spent much of her career leading content strategy at agencies. She is a former VP/Group Creative Director for Digitas, and she has also worked at Sapient and Razorfish. She is currently working in-house as Director of Content Strategy at a major investment firm. Her impressive portfolio includes leading content strategy for brands such as CVS, Dunkin' Donuts, GM, Memorial Sloan Kettering, and several large financial institutions. Additionally, Dawn has a Ph.D. in UX design (focusing on early adoption theory and digital content) and three separate master's degrees in graphic design, information management, and English. 

pavithra-counsell-1

PAVITHRA COUNSELL

Principal Designer and Content Strategist at Cantina

As a Principal Designer and Content Strategist at Cantina, Pavithra brings over a decade of experience in a variety of roles spanning several industries (retail, health & wellness, finance, robotics, and aerospace) where human-centered design, UX and content strategy have become increasingly vital to securing customer loyalty.

Past Episodes

Episode 1: Best Practices in Remote Work

COVID-19 requires companies to rethink working remotely. At Cantina, we commonly use offsite work for delivering quality services to our clients and we have insights to share.

 

 

Episode 2: Best Practices in Prototyping

A prototype can be almost anything, from a series of paper sketches to a pixel-perfect app. So, when do we introduce prototypes to the design process? At Cantina, we commonly use strategic prototyping and we have insights to share.

 

 

Episode 3: Facilitating Remote Workshops

In the age of COVID, many of our clients and readers have asked us for insights into our strategies for remote work. This week, we explore how we developed a way to conduct team-based workshops.

 

 

Episode 4: COVID-19 & a Shift Toward Agile Talent Development

With COVID-19, all eyes are on safety and security—at the individual level, in our work lives, and in our public institutions. How does a financial services company like Sun Life Financial respond to the demand for products and services that protect personal health and wellbeing? How do they prepare employees to meet customer needs quickly and efficiently?

 

 

Episode 5: Dissecting Human-centered Design in a Virtual World

With COVID-19 pushing a remote and virtual world, many questions have come to the forefront on whether or not human-centered design can still exist as it has traditionally for the past few decades. How have the pivots to technologies captured all of the minutiae that occurs when human-centered design happens in person? Can mindsets still be learned and utilized such as having a bias towards action or radical collaboration? While there might be some deficiencies in the process in a virtual world, have there been any gains? Innovators and design thinkers always face pressure to speed it up! However, maybe it’s time for us to slow it down.

 

 

Episode 6: Visualizing Uncertainty in Retirement Planning

With the goal of educating people and encouraging them to plan for their golden years, many online retirement planning experiences feature retirement income and goal forecasts. Forecasts, however, are by definition uncertain, and how plan managers deal with and communicate that uncertainty varies. Join Michael and Matt as they discuss the concept of uncertainty in retirement planning experiences.